Clive’s系列包装设计

UK based Believe in have completed the packaging projects for a new range of organic dips developed by Clive's Organic. 
 
"Our approach was to challenge packaging design in this market, currently saturated with uninspiring health food brands and larger supermarket 'own label' varieties who suffer from a lack of personality and brand appeal. Clive's new range challenges the competition in this area and stands apart from anything else on the market through clear differentiation — in both packaging and product. " explains Blair Thomson, Creative Director.
 

http://www.ruiyids.com【 长沙包装设计  长沙画册设计 长沙广告设计】Clive's是位于英国的一家有机素食面包店。英国品牌设计公司Believe in为Clive's完成了系列的包装项目：Clives Pot of.和Clive's Organic dips。
 
“我们的做法是挑战这个市场上的包装设计，目前保健食品的品牌和较大超市自有品牌的包装都是十分平淡，缺乏个性和吸引力。Clive’s系列包装自成一家，在这一领域明确区分了市场，凸显了竞争力。Clive’s系列品种齐全：经典、柠檬、番茄、辣椒。大胆使用颜色和形状区分口味，其结果是如此惊人地与众不同。 ”创意总监Blair Thomson说。